ENGAGE

Speaking Creatively

The “Creative Types” at Miranda Creative are available for engaging presentations on a variety of topics related to social media, marketing, communications, advertising, web development and creative thinking. Hands-on advice, supportive materials, real-world stories and case studies are shared with your organization, marketing group or classroom. Using effective multi-media technology, most presentations run for less than an hour (unless indicated). Current programs available include:

• Marketing on a Shoestring Because the phrase “unlimited budget” never applies to marketing or advertising, we’ve developed some cost-effective techniques for marketing and are always on the lookout for fresh, affordable approaches. We’ll share our ideas…from A to Z.
• Becoming a “Creative Type” After more than two decades of producing award winning work, how does the team at Miranda Creative live up to their name? From the color of our walls, to the countless bulletin boards filled with ideas, we believe that creativity takes daily effort. During this fast-moving presentation we share 52 (one for each week) exercises you can engage to improve your creativity and problem-solving skills. Acutally, we share 50…the final two…are up to you! (Click here for presentation/hand-out).
• Foursquare or Be Square: Understanding Geo-location marketing 30% of all searches are now being done on mobile devices and the results are being filtered by the GPS coordinates of that Blackberry, iPhone or Droid (among others). In addition, Facebook, Foursquare, Yelp, and countless other smart phone applications are allowing consumers to check in, voice opinions and influence the decisions of others. This presentation reviews how businesses should literally “position” their enterprises to make the most of new trends of search/select by mobile consumers
• Facebook 101: Consumer Edition For the novice user, this 90-minute program addresses the basics of managing this leading social media, including: creating a profile, privacy settings, wall posts/updates, adding friends, sharing links. and other primary tools.
• Facebook 101: Business Edition With more than 500 million users, Facebook is a communication and marketing tool that businesses /non-profits can't afford to ignore. Designed for entrepreneurs/leaders with limited experience, this 90-minute program reviews this ever-changing social media and how to use it effectively to engage target markets and develop relationships. Topics addressed include:
  • Social media overview and its role in a marketing plan
  • Profiles/Pages/Causes/Groups(defining what’s right for you)
  • Best practices for privacy, security and postings
  • Effective communications with friends/fans
  • Controlling basic tab functions and simple applications
  • Photos, notes and other tools
  • Advertising and promoting pages
  • Measurement and insight tools
  • Suggested reading
• Facebook 201: Business Edition Do you currently have a Facebook page but are struggling to attract fans? Are you confused about applications and how to use them effectively? Have you run Facebook ads with poor results or need help in running your first ad? You have fan insights: great, now what? Get answers to these questions... and more at this fun and engaging presentation designed for those with active Facebook pages (public profiles). In 90-minutes this hands-on session addresses:
  • Recent developments from Facebook and their impact on your pages.
  • Fan recruitment, development and ongoing engagement.
    
  • Making the most of FBML for non-fan landing pages and other custom tabs.
  • Integrating custom applications (Constant Contact) and  their marketing uses.
  • Fan demographic information (fan insights) and posting quality.
  • Pay-per-click vs Pay-per-impression on ads — what's best for you?
  • Creative ad development with Facebook’s limited options.
  • Audience monitoring platforms (AMP) and how to use them to efficiently share/monitor ALL social media (twitter, blogging, etc).
  • Suggested reading
• All That and a Bag of Chips HJ Miranda, the father of agency principal, Maria Miranda, sold Frito Lay brand products throughout New England for nearly 40 years, In this touching and inspirational presentation, Maria shares the stories HJ told over the dinner table each evening. A memorable and energizing presentation, designed to engage any team involved in sales or outreach efforts.
• Developing and managing your brand Like the best desserts, communications are meant to be layered. The industry term for consistent application of messaging is called branding. This overview presentation will share the basics about branding and the importance of communication standards to protect your brand investment.
• Developing an effective website Have you ever found yourself saying “here’s my business card, but don’t look at my website,” or some similar apology? You’re not alone. This presentation will help you address the vulnerabilities of your current site by offering sound advice on developing a plan, before developing the site itself.
• Principles of Advertising
  Like any 101 course you’ve ever attended, this presentation is about the basics of a very complex industry. Learn common terms, questions to ask potential media and how to define a realistic budget.

All presentations conclude with a question/answer period to address specific concerns.

Please view a list of the latest Speaking Creatively dates/locations.

Please contact us to request a presenter.